Author: Jacek Cyrulik

Olimp Sport Nutrition is officially launching its new Matrix Peanut Butter Bar today, expanding the Matrix range with a product built around what matters most:

34% real peanut butter made from 100% peanuts, combined with crunchy peanut pieces for a genuinely rich peanut butter experience.

Unlike many better-for-you snack bars on the market, Matrix Peanut Butter focuses on a straightforward recipe and authentic taste, without relying on polyols, artificial sweeteners, or hydrogenated fats.

The 40g bar combines peanut butter, crunchy peanut pieces, a layer of white chocolate and a milk chocolate coating, delivering:

• 8.4g of protein per bar
• 150mg of magnesium (40% NRV)
• 2μg of vitamin D (40% NRV)
• 215 calories per serving

The protein comes from a combination of peanut butter and whey protein concentrate, while the added magnesium and vitamin D bring additional functional benefits rarely seen in this type of indulgent snack product.

Key highlights:

• 34% real peanut butter made from 100% peanuts
• crunchy peanut pieces throughout the bar
• milk chocolate coating
• 8.4g protein per serving
• added magnesium and vitamin D
• no polyolsno artificial sweeteners
• no hydrogenated fats
• 215 calories per 40g bar

Matrix Peanut Butter is available through Olimp Store online, retail partners, distributors, and sports nutrition stores across Poland, Europe, the Middle East, and Asia.

Olimp introduces Protein Complex, its new all-day protein featuring premium protein sources, WPC-like mixability and trend-driven flavors. With the launch of Protein Complex, we set out to create the protein powder we’d choose to use every day ourselves. Our goal wasn’t to develop another standard whey product, but to combine premium protein sources, great taste, excellent mixability and a nutritional profile suitable for virtually any goal. The numbers speak for themselves.

A single 26g serving delivers up to:

• 96 calories
• 21g of protein
• 1.8g carbohydrates, 1.1g sugars
• 0.7g fat

To achieve that, we built Protein Complex around three complementary protein sources:

• Milk Protein Isolate (MPI) containing naturally occurring micellar casein
• Ultrafiltered Egg Protein
• Whey Protein Concentrate (WPC)

By combining these ingredients, we created a true all-day protein formula, suitable after training, between meals, first thing in the morning and before sleep.

The goal was simple: one protein for every part of the day. 

One of the biggest achievements during development was matching the instant mixability and smooth drinking experience of a traditional WPC-based protein, despite using a more sophisticated multi-source protein matrix. Unlike many protein blends, Protein Complex mixes and drinks much more like a premium whey protein than a traditional blend.

Flavor development was just as important as formulation.

We wanted Protein Complex to offer both proven favorites and modern flavor experiences reflecting current consumer trends.

The product launches in five flavors:

• Strawberry Matcha
• Vanille Dream
• Chocolate Royale
• Cookies Cream
• Toffee Espresso

Among them, Strawberry Matcha stands out as the most trend-driven addition. Inspired by one of the fastest-growing flavor combinations seen across cafés, specialty beverages and functional nutrition products, it brings something genuinely different to the protein category while still delivering the dessert-style taste consumers expect from an everyday shake.

Protein Complex is available in a 700g format providing 26 servings and represents exactly what we wanted it to be: a versatile protein powder with great macros, high-quality protein sources, outstanding mixability and flavors consumers will actually look forward to drinking. 

We wanted all the benefits of a sophisticated three-protein formula without sacrificing the taste, smooth texture and instant mixability consumers expect from a premium WPC. Protein Complex is the result of that idea.

Vanilla Dream, Chocolate Royale, Cookies Cream, and Toffee Espresso: 21 g of protein per serving. Strawberry Matcha: 20 g of protein per serving.

Vanilla Dream, Chocolate Royale, Cookies Cream, and Toffee Espresso: 79% protein. Strawberry Matcha: 78% protein. 

Olimp Sport Nutrition is heading to World Sports Istanbul 2026!

From 27–30 August 2026, meet us at the Yenikapı Eurasia Show and Art Center in Istanbul, Türkiye – Hall 1, Booth A18. Together with our local distribution partner, we will welcome visitors for four days filled with sport, energy, product experiences and exciting activities.

World Sports Istanbul brings together the worlds of fitness, sports nutrition, wellness and active lifestyle, making it a great opportunity to experience Olimp Sport Nutrition up close and meet the people behind the brand.

Discover Olimp Sport Nutrition

Visit Booth A18 to discover, taste and purchase Olimp Sport Nutrition products during the event.

Throughout the show, visitors will also be able to take part in competitions, challenges and special activities at our booth, with plenty of prizes, entertainment and sporting energy along the way.

Meet the Olimp Team

World Sports Istanbul 2026 will also be a great opportunity to meet members of the Olimp Team.

Joining us in Istanbul will be, among others, Elton Pinto Mota, Charley Alexander and Tural Agayev, alongside many other Olimp Sport Nutrition athletes and ambassadors.

Meet them in person, take part in activities together and experience the unique atmosphere of the Olimp community.

Connect With Us

World Sports Istanbul 2026 is also a great opportunity for business meetings, strengthening existing relationships and building new connections within the sports nutrition industry.

Our international sales team will be present throughout the event to meet partners, exchange ideas and discuss future opportunities.

You will also meet our social media team, so expect plenty of behind-the-scenes content, athlete moments and live coverage straight from Istanbul.

See You in Istanbul!

If you are visiting World Sports Istanbul 2026, make sure to stop by Hall 1, Booth A18 and meet the Olimp Sport Nutrition team. Meet the team. Meet the athletes. Discover our products. Experience Olimp Sport Nutrition.

Olimp Sport Nutrition is proud to welcome one of the most formidable talents in professional bodybuilding, Mohamed Foda, to our elite roster of global ambassadors.

The partnership between the “Egyptian Giant” and Olimp Team is a perfect synergy of power and science. Mohamed Foda’s meteoric rise in the IFBB Pro League – highlighted by his Pro Card win at the NPC Worldwide African Championship and stellar performances at the Arnold Classic – makes him the ideal representative for our brand.

Fueling Greatness

At Olimp, we give athletes more than just supplements – we provide tools backed by 30 years of pharmaceutical mastery. By teaming up with Mohamed, we’re merging his iron discipline with our elite, R&D-tested formulas. Together, we’re here to redefine what’s possible on the world’s biggest bodybuilding stages.

Stay tuned for Mohamed’s journey to the Mr. Olympia. Welcome to the family, Mohamed!

We’re thrilled to announce that Olimp Team will be part of the Dubai Muscle Show 2025!
Join us from 24–26 October at the Dubai Exhibition Centre, Expo City, Booth No. G11D.

Discover our latest innovations, meet our team, and explore how Olimp continues to set new standards in health and performance.

This year, at the Dubai Muscle Show, Olimp will showcase its refreshed business approach — built on decades of experience and a modern vision focused on innovation, quality, and customer needs.
For the first time, Olimp will be showcased at the Dubai Muscle Show with a refreshed product structure and a renewed, modern brand identity, covering both Olimp Sport Nutrition and Olimp Labs.

At the Dubai Muscle Show 2025, we’ll present:

• New functional product lines – Protein Bars, Gummies, Creatine, Capsules, Collagen, and Medical Nutrition.
• Olimp brands
• Updated packaging and design – clean, modern, and user-friendly.
• A new communication style – from traditional bodybuilding to hybrid athlete / active lifestyle.

We are excited to announce that Olimp Sport Nutrition will be participating in Pharmed & Healthcare Vietnam 2025.

Pharmed & Healthcare Vietnam is one of the leading international trade fairs for the pharmaceutical, medical, and healthcare industries in Southeast Asia. The event brings together global companies, healthcare professionals, and key industry players. With a strong focus on the rapidly growing Vietnamese healthcare market, the fair attracts thousands of visitors and exhibitors from around the world every year.

We will be presenting a wide range of high-quality food supplements and sports nutrition products designed to support a healthy lifestyle, enhance physical performance, and meet the needs of modern consumers. Our team will be on hand to share insights and discuss distribution opportunities across Asia.

Don’t miss the chance to connect with us at Pharmed & Healthcare 2025 – let’s shape the future of wellness together!

Olimp Labs | Olimp Sport Nutrition

PHARMED & HEALTHCARE 2025

24–27^th September 2025

Ho Chi Minh City, Vietnam

SECC

Booth: H9-16

See you there!

We are proud to announce that Olimp Sport Nutrition will be participating in Sense4Fit Expo, taking place on 30–31 August 2025 in Bucharest, Romania.

As one of Europe’s leading brands in sports supplementation, we will showcase a wide portfolio of our products – from high-quality protein powders and pre-workouts to advanced formulas designed for athletes and active people striving to achieve their training goals. In addition to Olimp Sport Nutrition, we will also be present with the Olimp Labs brand, presenting premium dietary supplements that support health, vitality, and overall well-being. Our presence at Sense4Fit Expo marks an important step in strengthening the Olimp Group brands in the Romanian market and creates an excellent opportunity to build valuable new business relationships.

Olimp Sport Nutrition and Olimp Labs products are trusted by consumers, athletes, and fitness enthusiasts in over 100 countries worldwide. Manufactured in state-of-the-art facilities under strict quality standards, our supplements are created to support performance, endurance, recovery, and everyday health – always backed by science and innovation.

Visitors will also have the unique opportunity to meet our brand ambassador, IFBB Pro Florian Poirson, at our booth.

We warmly invite you to visit our booth B1-45 and discover our wide range of sports nutrition and health-supporting products, as well as explore potential opportunities for cooperation in the Romanian market.

Olimp Sport Nutrition & Olimp Labs

SENSE4FIT EXPO

📍 Bucharest, Romania

📅 30–31 August 2025

📍 Booth: B1-45 See you in Bucharest!

Olimp Sport Nutrition and Olimp Labs will be exhibiting at the Summer Fancy Food Show, taking place from June 29th to July 1st, 2025 at the Javits Center in New York City – and we warmly invite you to visit our booth!

📍 Booth No. 105
📆 June 29 – July 1, 2025
📌 Javits Center, New York City, USA

This is one of the largest food industry events in the U.S. During the show, we’ll be presenting a curated selection of Olimp products, specially developed to meet the expectations of the most demanding consumers in the American market.

Our presence at the event is supported by the Ministry of Agriculture and Rural Development of the Republic of Poland, as part of a broader initiative to promote Polish food and dietary supplements abroad.

We look forward to meeting you and discussing potential business opportunities with the Olimp team for the U.S. market!

🌐 olimpsport.com

Olimp Sport Nutrition and Dr Nutrition invite you to visit our booth at the prestigious Dubai Pro event, taking place from June 20th to 22nd at the World Trade Center – Arena Hall in the United Arab Emirates.

📍 Booth No. C5
📆 June 20–22, 2025
🌍 World Trade Center, Arena Hall, Dubai

We are proud to announce that Elton Pinto Mota, an IFBB Pro athlete and Olimp brand ambassador, will be competing at Dubai Pro, proudly representing Team Olimp on stage! Don’t miss the opportunity to meet him in person and experience the energy of elite-level bodybuilding.

During the event, we will showcase a dedicated range of Olimp products created in collaboration with our partner Dr Nutrition, tailored especially for the UAE market.

This is also a perfect occasion for business meetings with Olimp representatives — let’s connect and discuss opportunities for collaboration.

See you in Dubai!
🌐 olimpsport.com

We are pleased to announce that Olimp Sport Nutrition will be participating in Asia’s largest fitness trade show – IHFF India, taking place from May 30 to June 1, 2025, at Pragati Maidan, New Delhi.

You can find us in Hall 6, Booth 18.

Our participation in IHFF India marks an important milestone in the dynamic growth of our company in Asian markets. It is also a unique opportunity to present the highest-quality products from Olimp Sport Nutrition and Olimp Laboratories to the Indian market – one of the most promising and rapidly expanding markets in the world.

For over 30 years, we have been delivering innovative dietary supplements and sports nutrition solutions, trusted by customers in more than 100 countries. All our products are manufactured in cutting-edge facilities that meet strict pharmaceutical standards.

We warmly invite all visitors and business partners interested in expanding into Asian markets to visit our booth, explore our product range, and discuss potential cooperation.

OLIMP SPORT NUTRITION – IHFF INDIA
📍 Pragati Maidan, New Delhi
📅 May 30 – June 1, 2025
🏢 Hall: 6 | 🧭 Booth: 18